Designer: Aurélien Herve
Project Type: Student Project
School: ECV Nantes
Tutor: Vanessa Doré
Location: Nantes, France
Packaging Contents: Red Wine
Focus on the smell
Here the chateau or the year doesn’t matter. The brand Flavowine puts forwards the most important point to appreciate a wine: the smell.
An olfactory label
Based on perfume testers, the collar indicates the aromas of the bottle. Fruity, floral, vegetable, spicy, woody, empyreumatic , mineral, lactic or animal. Wine dropped onto the card will show this information. Better yet, they allow you to smell the wine without opening the bottle. Moreover, the collar can be used as a coaster.
Everybody can taste wine
As a means of democratizing wine tasting, the second label explains how to appreciate it.
A black bottle
Black has always been synonymous with elegance. Here it is also at the service of the bouquet. The bottle prepares us to have an olfactory experience, where the sense of sight is secondary.
This packaging gives a new vision of wine . Anyone can easily find the wine they like with this packaging.