• Forever Young Wine (Student Project)

    Designer: Mehr Singh
    Project Type: Student Project
    School: MAAER'S MIT Institute Of Design
    Course: Packaging design
    Location: Pune, India
    Packaging Contents: Red Wine
    Packaging Materials: Glass, Paper, Metal cap.

    "Forever Young", is a wine packaging concept, based on a Bob Dylan song.

    The impression was to augment the nostalgia associated with the rather legendary singer, Bob Dylan's, extremely renowned song, "Forever Young". Research is evidence of the properties of a chemical present in red wine, known as resveratrol, which indeed possesses anti-ageing properties, thereby making the consumer of the wine, "Forever Young".

    What's Unique?
    The packaging is a remembrance of the song and the benefits of its consumption thereby making it unique and a precious collectible.

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