Design Agency: Icstudio
Project Type: Produced, Commercial Work
Client: HECHIZO ANDALUZ
Location: Granada, Spain
Packaging Materials: Glass, Label
It Hechizo Andaluz brand must be a clear and attractive reflection of the origin of their products. The province of Granada is represented in its isotype, formed by lunar and together with the fan as the main graphics, is associated with the spell and the mystery of his own name. With a bright and vibrant image, your brand wanted to transmit it all the feeling and care applied in the preparation of this excellent extra virgin olive oil.
When we started working this brand one thing we are clear. His name meant transmitted to a foreign market the charm of Andalusian folklore. We seek a design in which elements like the fan, moles and carnations were present but stop being smart as correspond to a premium product of organic origin.