Design Agency: Biles Inc.
Project Type: Produced, Commercial Work
Packaging Content: Wine
Location: United Kingdom
‘Nothing will be bought or sold without the mark of the beast’
Biles Inc. was asked by leading UK wine distributor and producer Boutinot to create a wine label for a monstrously good Pinot Grigio from Italy.
The Badalisc is a mythical creature that legend tells us lives in the woods around the Alpine village of Andrista in Italy, from where he would attack surrounding villages, pillaging and tormenting the communities.
The wine is as bright and crisp as the mountain air itself, but something lies beneath: textural layers as deep and complex as the beast himself.
Biles Inc. developed a label that was inspired by the contrast of the light fresh crispness with the deeper tones into a world of the subterranean and the dwelling of the beast.
Creative Director Anthony Biles commented, ‘It wasn’t long before we fell to the depths of Dante’s Inferno, exploring all things diabolic. The label celebrates this dark side, drawing you into the fiendishly detailed line work of the illustration’.
In fact the illustration is a representation of Satan in hell, created by Italian artist Sandro Botticelli in 1481. It was kindly provided by Beinecke Rare Book & Manuscript Library, Yale University.
The resulting design is one which looks fairly traditional, providing quality perception but that engages the consumer through the subversive content and detail in the illustration at the table, as they explore the fantastic world of Il Badalisc.
The wine is available throughout the UK in wine specialists, restaurants and through online stores, and retails at around £7.