Design Agency: Pearlfisher
Founding Partner and CCO: Jonathan Ford, Pearlfisher
Creative Director: Sarah Cattle, Pearlfisher
Client Director: Joanna Peirce, Pearlfisher
Artist: James Earley
Project Type: Produced, Commercial Work
Jameson, Pearlfisher & street artist James Earley create the 2016 Jameson limited edition St Patrick’s Day bottle
Jameson and Pearlfisher have collaborated with Dublin street artist James Earley to create the 2016 Jameson limited edition St Patrick’s Day bottle.
This year’s bottle – the 5th limited edition St Patrick’s Day bottle - was inspired by the bridges crossing the River Liffey in Dublin, and reflects how structures like this represent the “soul of modern Dublin” by linking spaces, people and ideas.
Sarah Cattle, Pearlfisher Creative Director, says, “The Jameson limited edition St Patrick’s Day bottle has become a much anticipated annual launch with a recognised pedigree of unique and inspirational designs. Each year, we undergo a rigorous selection process to find the right artist who will keep challenging limited edition and what it means to Jameson.
James’ inspiration stems from his family’s stained glass business, which ran for over 100 years in the heart of Dublin. He uses this medium to form a contemporary, graphic style which is highly original. James is such a highly sought after talent, it was great to collaborate with him on this year’s design and create a powerful limited edition bottle that incorporates all Jameson's assets in a fresh and exciting way.”
James Earley added, “Working with Jameson and Pearlfisher was an inspiring and very enjoyable process. Their professional guidance and expertise helped to translate my design from a flat 2- dimensional piece of art into a 3-dimensional piece of artwork and enhanced the viewer's experience on a visual and tactile level.”
Daniel Lundberg, Global Brand Director for Jameson, commented, “Our limited edition bottle represents the best of what it means to be Irish – to be part of a light hearted, confident and inclusive family – an ideal enthusiastically embraced by John Jameson himself.”
The fifth limited edition St Patrick’s Day Jameson bottle design will go on sale in 38 markets from March 2016 at an RRP of €24.