Design Agency: Mark Chan
Project Type: Student Project
School: Maryland Institute College of Art
Course: Graphic Design
Tutor: Anthony Rutka
Location: Baltimore, MD, USA
Packaging Contents: Chocolate
Packaging Materials: Cardboard, Paper
Packaging design for a luxury brand of spirited dark chocolate. The cues for the design of the box were taken from luxury spirit bottle packagings, and were made with thick cardboard to give it both weight and a premium feel to the box. The texture on the cover was created by printing black ink on black to create a pattern that reflected light, contrasting against the matte black of the paper. The names of the products were derived from a play on words on the various spirits contained in each bar of chocolate, namely gin, scotch, and rum.
Black printing on black paper to give a unique texture on the cover. Clever names that make the product stand out with humor.