Design Agency: :OTVETDESIGN
Project Type: Produced, Commercial Work
Brand: Le Santi
Packaging Content: Slimming and body shaping products
Hardly, can one meet a person who is one hundred per cent satisfied with their look. That is the way the world wags. That is the way people are. Especially, this is true about women. They can always find a reason for a complaint and, as a rule, this reason is about their look. Therefore, body perfection is of relevance today. As it has always been.
Le Santi is the body shaping products developed in France by the leading professional beauticians. The product works exactly where it should and exactly the way it should and thus effectively changing your look.
:OTVETDESIGN had a task of making the effective packaging which will change the idea of weight loss. We neither offer role models nor draw away to pipe dreams. We provide the efficient means for working with what you have. With your own body. Your body is not a cage where the graceful beauty is languishing. There is no need to torture your body to become a different person. But you can shape your body, by making it more comfortable for you. Because when you are changing yourself the world around is changing as well.
Le Santi is a mark that can change everything it touches. And we found a genuine in-depth image to reveal it. The packaging presents the graphic shapes subjected to the optical metamorphosis as they are becoming thinner in the “waist”. By means of this visual metaphor we show that the shape of the body can change right before one’s eyes.
The packaging is balanced by the color blocks. Bright but not pimpish; spectacular but not irritating – it conveys the character and identity of the brand that is clear and attractive not only for the female audience.
We have not forgotten about the key trendsetters and opinion leaders in the world of beauty and fashion and we “built” the shelf SKU laying out by the colors of the rainbow.