• Lui&Lei Wine Bottle

    Design Agency: Idem Design
    Project Type: Produced, Commercial Work
    Client: Schola Sarmenti
    Location: Conversano, Italy
    Packaging Contents: Wine
    Packaging Materials: Glass and paper

    As a creative agency, we were called to name and design the label of a "couple" of wines: a White and a Rosé. As a couple, we thought Lui (Him) and Lei (Her) would be perfect names for the two: Lui for the White wine and Lei for the Rosé one.

    For the graphic part we opened our mind to creativity and thought about the bottles like they were two real persons in flesh and bones. From these considerations the idea for the label born: two people, a boy and a girl, seeking for each other in every swing of the seesaw.

    The result is an eye-catching design.

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