Design Agency: Puigdemont Roca
Project Type: Produced, Commercial Work
Location: Barcelona, Spain
Packaging Contents: Cava
Packaging Materials: Bottle with Sleever
We try to enhance the Mediterranean Sea concept with a very powerful design and with a simple resolution.
The only requirement set by the client was to use sleever, a format that we decided to enhance by using austere but conceptually powerful graphics, with a horizontal stripped pattern which simulates the calm sea.
The label, with lettering in continuance, background is left in white, delimited at the bottom by wavy lines which break the rectangular format because a typical fishing boat which leaves a trail in the water.
The combination of red and blue colours helps us to boost the visual potential, finished by including a rope surrounding the neck of the bottle with a fisherman’s knot at the front.