Design Agency: FAZdesign
Project Type: Produced, Commercial Work
Location: Joinville, Brazil
Packaging Contents: Orthodontics Products
Natural Orthodontics Products is a young company born with the premise of offering the highest quality products and the most innovative solutions for the dental segment.
Understanding the packaging as an integral and essential part of the experience and perception of value by the user, FAZdesign was called to develop new packaging for their products.
In the Research conducted, it was verified that the packaging of this sector have a highly technical appeal and there is no emotional, humanized and intuitive language that approaches the user - facilitating the understanding the product by itself.
Packaging studies were made to reduce costs/waste of material and adapt the packaging to standards for use in the North American market.
The aim of packaging modernization and positioning was achieved through the adopted language, built with saturated colors and typography without serifs, interacting with dentists and provide emphasis and differentiation among competitors, thus enhancing the products and the value of the brand itself.