• Radyvylivmilk Dairy Packaging

    Radyvylivmilk milk packaging design

    Design Agency: Graphinya
    Designer: Igor Kolomiiets
    Copywriter: Gennady Chernega
    Art-director: Nikolay Kovalenko
    Project Type: Produced, Commercial Work
    Client: Radyvylivmilk
    Location: Ukraine
    Packaging Contents: Dairy
    Packaging Materials: Paper

    Radyvylivmilk is a small dairy manufacturer from the western countryside of Ukraine. They wanted their dairy packaging to be cheap in production, to stand out and to be like no other milk manufacturer. Avoiding all images of cows on grass fields and happy farmers.

    After examination of dairy market, dominated by white cartons, and after a bunch of different concepts client settled for a bareboned bright red package, complemented with a stamp of quality and a story. We made sure the package is to be noticed, and let the product do the rest.

    We wanted to give the product somewhat retro feel, with simple printing techniques and no need for a milk carton to boast lots of flashy elements.


    Radyvylivmilk milk packaging design

    What's Unique?
    We created a strong brand defining image — our milk received a warm response and it is being called simply "red milk".

    Radyvylivmilk milk packaging design
    Radyvylivmilk milk packaging design
    Radyvylivmilk milk packaging design
    Radyvylivmilk milk packaging design
    Radyvylivmilk milk packaging design
    Radyvylivmilk milk packaging design
    Radyvylivmilk milk packaging design
    Radyvylivmilk milk packaging design
    Radyvylivmilk milk packaging design
    Radyvylivmilk milk packaging design










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