Design Agency: Leftgraphic
Designer: Lefteris Panagoulopoulos
Project Type: Produced, Commercial Work
Client: Terra di Sitia
Location: Heraklion Greece
Packaging Contents: Olive oil
Packaging Materials: Aluminium Bottle (Tin)
Our office worked with the Terra di Sitia to design the new olive oil packaging.
Our goal was to create a combination of elements as a whole, so it would express the high product quality, and its authenticity.
The influence on the final design comes from the olive tree. A branch embraces the package, just as do the olives for centuries, embraces us and provide for us.
The black and white cause a tranquil game transitions between them and combining them with the gold of olive oil, creates a striking contrast.