Design Agency: Pavel Pimenov
Project Type: Produced, Commercial Work
Client: GRAND Ltd. Co.
Location: Moscow, Russia
Packaging Contents: Vodka
Packaging Materials: Paper
Redesign of "Udachnaya" vodka (Lucky vodka)
In the course of development of design the new logo has been created, the original elements of registration of a label symbolizing good luck are developed. Slogans and text messages with good luck wishes are developed for each grade of vodka. The label has taken more solid and status appearance that emphasizes quality of a product.
The label became paper and opaque, instead of old which was printed on a transparent film with use of a glossy foil. In a new label the matte paper and matte foil is used that improves visual perception and raises the status of a product.