Design Agency: Faze
Art Director: Stavros Kypraios
Project Type: Produced, Commercial Work
Client: VAMA natural cosmetics
Location: Athens, Greece
Packaging Contents: Cosmetics
Packaging Materials: Glass, paper
VAMA are a series of homemade, natural cosmetics. Till today the company produces 7 products for face and skincare. The mentality of VAMA is to used as for the most raw natural and herbal materials for the manufacture of cosmetics. There is no stock of products and they are always prepared upon request. This way they are offered fresh to the consumers. For the packaging we used brown glass bottles and jars because natural cosmetics are very sensitive to light exposure. We decided to create a pattern of geometric floral and herbal elements that are actually used in the products. The packaging series also include a gift box used to hold two to four products that are given as a gift by the consumer to their loved ones. The design of the packaging exudes premiumness, but also responsibility and respect for mother nature and the heritage of herbal cosmetics.
The pattern designed for the packages is custom made and consists of the herbs and ingredients that the cosmetics are made with. It was designed to remind us the classic embroidered textiles but with a more modern and geometric look and feel.