Design Agency: Alma
Creative Director: Xavo Barona / Patricio Arévalo
Illustration: Gabriela Racines
Graphic design: Patricio Arévalo
Commercial Director: Nathalia Garcia
Account Executive: Made Garcia
Project Type: Produced, Commercial Work
Client: Waykana Guayusa
Location: Quito, Ecuador
Packaging Contents: Tea, Guayusa, Tea Green Guayusa, Waykana, AMAZON Ecuadorian, Ecuador
Packaging Materials: paper
Guayusa is a sheet that provides energy and is exclusive of the Ecuadorian Amazon. It has been used for centuries by the natives of the area as a source of natural energy. This sheet has a great taste , naturally contains caffeine and is full of antioxidants.
WAYKANA makes you guayusa . It is different from the common guayusa found in the market because its leaves are green , powerful , and has a taste of high quality, lighter than common tea.
A brand strategy was developed to empower guayusa AMAZON Ecuatorina that determines the tone and visual style of packaging is the same as high impact and visibility. The design conveys the personality of a warrior , mystical and modern.
Taking into account these values, you select a character in the Amazonian environment that represents the interests of the brand JAGUAR animal being more attractive for its history and its great energy.
WAYKANA is a sociable and sensitive brand, which coexists with the person creating a special and mystical atmosphere . A product that causes encounters and stories to tell.