Design Agency: Anne Flavin
Project Type: Student Project
School: Chicago Portfolio School
Tutor: Graham Ebetsch
Location: Chicago, USA
Packaging Contents: Hard Cider, beer
Packaging Materials: Glass, paper
Bad Seed Cider is unique in mixing both craft cider and beer techniques to create an outstanding product in an industry overflowing with options. Bad Seed is in a unique situation in which they are competing in both cider and beer industries. The goal of this rebrand was to provide Bad Seed with branding that represents the passion they feel for sharing their product, but with an edgy spin that is required of them to compete in such a flooded market. In order for Bad Seed to represent the juxtaposition of welcoming and edgy, the rebrand uses pops of light, bright colors in conjunction with imagery that may suggest subtle hints of hardness. The brand is now approachable and welcoming, with a slight rebellious undertone that implies strength and competitiveness.
Each product uses the combination of strict color palettes, secondary patterns, and a bold brand mark to create a cohesive system in which consumers are able to easily distinguish the variations of flavor, while simultaneously being recognizable as the Bad Seed brand.