Design Agency: ASTOR Branding
Creative Director, Co Founder: Federico Poscek & Matías Frade
Project Type: Produced, Commercial Work
Client: Brahma Beer
Location: Buenos Aires, Argentina
Packaging Contents: Beer
Packaging Materials: Aluminium
Quilmes brewery, one of the largest brewers in Argentina, entrusted us with this release of his new edition of Brahma Carnival.
Design a new beer can for Brahma’s carnival limited edition. Accomplish proposals aligned with the concepts of carnival: youth, coolness, freshness and fun. Bring the carnival spirit throughout all its representations to achieve a strong connection to the local consumer and the brand. Strengthen the position of a large and innovative brand with a new proposal to the market.
We seek the elements that blend the carnival with beer and taste for fun. Propose a system rich enough in colors, fonts, shapes and icons that could expound this idea. Never lose sight of the consumer brand. Represent the values of carnival, focusing in Rio de Janeiro, the South American carnival icon and place of origin of the Brahma beer.
The core was to get a beer identity that combines the imagery of carnivals in the region with the brand and the beer itself. The color criteria was essential to define the perfect balance between the carnival and beer universe.