• Brownes Natural Yoghurt

    Design Agency: Boxer & Co.
    Project Type: Produced, Commercial Work
    Client: Brownes Dairy
    Location: Australia
    Packaging Contents: Yoghurt
    Packaging Materials: Plastic, cardboard, foil

    West Australian dairy company, Brownes tasked us with a redesign of their 33 yoghurt SKUs to launch in conjunction with new, natural formulations.

    The ‘flavour cow’ heroes farm freshness in a modern way and houses fruit, flavours and illustrations to cue realness and taste. Hand-written fonts and doodles communicate authenticity.

    To add fun, the cows were given their own names - like Beryl, Daisy and Doris. The reverse of each label houses fun facts and activities, encouraging engagement in the core demographic - young families.

    Brownes reported an increase in sales of an amazing 38% in the month following the launch of the new design.

    0 comments → Brownes Natural Yoghurt

    Post a Comment