Creative Agency: DewGibbons + Partners
Client: Charlotte Mensah
Location: London, United Kingdom
Project Type: Commercial Work
Charlotte Mensah, multi award-winning hairstylist, owner and artistic director of Hair Lounge in London’s Notting Hill, has just launched the Charlotte Mensah Manketti Oil Collection – her own premium hair care range aimed at the Afro and Curly hair market, with branding and packaging design by DewGibbons + Partners.
Spotting a gap in the market for a premium hair care range that gives Afro and all Curly hair types the rich, nourishing care it needs, the Charlotte Mensah Manketti Oil collection uses ethical and sustainably sourced oils from Africa. Charlotte’s luxurious formulas use the key ingredient Manketti Oil, which is sourced from the Manketti Nut that grows on Mongongo trees in Northern Namibia, and which is loaded with Vitamin E and a plethora of nutrients including calcium, magnesium, protein, zinc, and copper.
Charlotte Mensah said: “I’ve been mixing my own oils for Afro and Curly hair for years at the salon, and so it was a natural next step to create my own range. DewGibbons + Partners has been brilliant in coming up a brand identity and packaging design that’s as much about me as it is about the luxuriousness of products themselves.”
The range, initially launching with three products, reflects Charlotte’s own heritage and style inspiration, combining an edgy London vibe with the provenance of the natural ingredients from Northern Namibia and Ghana, where Charlotte spent her childhood. The abstract shapes come together to form Charlotte’s initials. Opaque bottle finishes in either white or black combine with dark, seductive colours in gold and copper foil that catch the light to complete the look.
Nick Vaus, creative director at DewGibbons + Partners, said: “It’s been a joy working with Charlotte Mensah to carve out a luxury space in the Afro and Curly hair care market. In a world where virtually all such brands focus on the functional, Charlotte Mensah hair care stands out because it focuses on desire.”
The brand identity is currently rolling out to other brand assets including the Hair Lounge’s fascia, bags, and Charlotte’s website.