Creative Agency: Jackdaw Design
Project Type: Commercial Work
Client: Claudi & Fin
Location: London, UK
The packaging for Claudi & Fin Greek style frozen yoghurt lollies is fun and characterful, designed to achieve a distinctive presence in the frozen food aisle. Jackdaw Design wanted to create something that was new and intriguing, but equally charming and personable for the 'mumpreneurs' business.
After struggling to find natural and wholesome ice lollies for their children, Claudia and Fin, the mums set about creating their own at home. After months of taste testing, Claudi & Fin was born; a naturally delicious frozen lolly made with Greek style yoghurt and packed with real fruit and vitamin D.
Amanda Jackson, Creative Director, Jackdaw Design said: "As the brand is named after their children, this informed everything we designed, from the cute and homespun lolly illustrations and fun fruits, to the friendly, handwritten logotype. The unfussy and straightforward look and feel communicates the simplicity of the product, which is made without artificial ingredients."
Lucy Woodhouse, Co-founder, Claudi & Fin said: "Jackdaw Design have done a fantastic job. To come up with a minimal and simplistic design that not only stands out at fixture but also is widely appealing, is testament to the insight and ability of the design team."
Claudi & Fin launches into Tesco stores on 28th April 2016 and the range includes Strawberry lollies, Mango lollies and a mixed-flavour multipack developed exclusively for the supermarket. The 'Minis' exclusive pack will include new flavour peach & apricot.