• Cottage Homme

    Design Agency: Raison Pure Paris
    Deputy Director General: Franck D'Andrea
    Creative Director: Yan CHIABAI
    Art Director: David Rayer
    Project Type: Produced, Commercial Work
    Location: France

    Raison Pure Paris creates an impactful, clear and approachable shower gel line dedicated to men for Cottage, and bring uniqueness & differenciation in a highly competitive environment. The objective was to develop qualitative, daily packagings whislt being consistent with the Cottage brand values : naturality, full fragrance sensoriality, pleasure.

    The agency develops an invigorating, young, radical look to deliver a pleasurable & tonic experience.

    An impactful black bottle, consistent with the brand structural identity, contrasts with flashy ingredients. Their graphic treatment and random composition convey a unique fresh boost sensation.… A concentrate of cool and manly energy !

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