Design Agency: bessermachen
Project Type: Produced, Commercial Work
Location: Copenhagen, Denmark
Packaging Contents: Soups and sauces
Packaging Materials: paper,cardboard
The task was to redesign an existing range of soups and sauces. The existing design was lacking foodappeal and had no ability of standing out on the shelves.
The brief was to create a simple design that embraced all products including soups, sauces and desserts. Furthermore, we wanted to make it easy to understand the taste and the use of the product.
Finally, we needed to make the brand, Emmas, special, unique and differentiated from the competitors.