• Gapchinska: Spring And Romantic Confectionery



    Design Agency: UDC Licensing Agency
    Head of Creative Department: Irina Gromova
    Design Director: Vladimir Prikhodskiy
    Illustrator: Evgeniya Gapchinskaya
    Graphic Designer: Olena Kuzmina
    Project Type: Produced, Commercial Work
    Client: Malbi foods Ukraine (Millennium, Lyubimov)
    Location: Kiev, Ukraine
    Packaging Contents: Confectioneries (Chocolate)
    Packaging Materials: Paper

    We have developed a range of packaging for chocolate products for one of the largest confectionery companies in Ukraine - Malbi foods.

    The main tasks we faced:
    - to create a design based on GAPCHINSKA brand
    - to fulfill the spring spirit and powerful positive emotions - love and care
    - to stand out among the huge number of competitors on the market shelf

    The package for spring collections was released on two different formats with two designs.



    What's Unique?
    GAPCHISNKA is the feminine lifestyle licensed brand created in Ukraine and this is the unique feature of this project.











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