Design Agency: Coats Design
Creative Director, Illustrator: Matt Grantham
Daniel Legget Production
Project Type: Produced, Commercial Work
Location: Auckland, New Zealand
Packaging Contents: Cereal, Snacks
Packaging Materials: Cardboard
Personalising the breakfast and snacking experience is a new and growing trend for a group of consumers called ‘tinkerers’. Whether for health reasons, lifestyle, taste or texture experience, consumers are wanting to customise to suit their individual tastes and needs. Hubbards have developed a family of 4 mixes to cater for this growing trend, each created with a specific consumer in mind.
The packs have been designed to reflect the promise of each mix in a compelling manner, as well as fit within the Hubbards brand language – quirky, engaging, honest and down-to-earth. Bold typography and illustrations are heroes on pack, adding a sense of enjoyment and promise relating to the contents – whether it’s being indulgent, healthy or energising. Colours are natural, earthy and textural with pack descriptors and callouts prompting versatility and usage.
This is a tight knit range of convenient, take anywhere packs that aim to inspire and delight.
Printing on reverse side of board to achieve tactile, textured feel