• Isegrim Dog Food

    Design Agency: U-53 Büro für Kommunikationsdesign und Illustration
    Illustrator: Peter Pichler
    Creative Director: Juliane Groß
    Project Type: Produced, Commercial Work
    Client: alsa Hundewelt
    Location: Cologne, Germany
    Packaging Contents: Dog Food

    Isegrim – wild as nature.

    Logo, slogan, text and design – U-53 designed an international brand- and product introduction. Natural healthy food for pets is quite currently the focus of the pet owner . The high quality ingredients are clearly communicated from the image concept and the accompanying color-coded system. A fresh and unconventional design concept that clearly differs from competitors . The brand logo is a real eye-catcher and the whole appearance leads the audience into the world of "Isegrim".

    What's Unique?
    The illustration concept of the brand logo Isegrim. Watercolour based illustration.

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