Design Agency: U-53 Büro für Kommunikationsdesign und Illustration
Illustrator: Peter Pichler
Creative Director: Juliane Groß
Project Type: Produced, Commercial Work
Client: alsa Hundewelt
Location: Cologne, Germany
Packaging Contents: Dog Food
Isegrim – wild as nature.
Logo, slogan, text and design – U-53 designed an international brand- and product introduction. Natural healthy food for pets is quite currently the focus of the pet owner . The high quality ingredients are clearly communicated from the image concept and the accompanying color-coded system. A fresh and unconventional design concept that clearly differs from competitors . The brand logo is a real eye-catcher and the whole appearance leads the audience into the world of "Isegrim".
The illustration concept of the brand logo Isegrim. Watercolour based illustration.