Designers: Radhika Dhepe, Nishigandha Sahasrabudhe & Bhagyashree Tathawade
Project Type: Student Project
School: MIT Institute Of Design
Course: Graphic Design
Location: India, Pune
Packaging Contents: Cake
Packaging Materials: Paper
Kayani Bakery is very famous bakery in Pune, India. The cakes here are very famous for their taste and flavour. The cakes are loved by locals as well as tourists.
The current packaging of these cakes just consist of a plastic film stapled on one side without any identity of its own.Hence, they do not guarantee originality and are often replicated under Kayani bakery's name. There are various problems which occur due to this like storage, deformation of shape, problems in on-the-go consumption of the cake etc. We have analysed and come up with packaging solution to tackle all these problems.The key attributes which were to be kept in mind were storage, stack ability and establishing a brand for Kayani Bakery.
The uniqueness in this design it its functionality and visually simple design which suits the bakery perfectly.