Designer: William Lacharite
Project Type: Student Project
School: Université du Québec à Montréal
Course: Design Graphique- Emballages
Tutor: Louis Gagnon
Location: Montréal, Canada
Packaging Contents: Perfume and cream
Packaging Materials: Concrete and brass
Concrete packaging with hydrophobic surfaces.
Klondike is a product for men to use after the shower. Condensation and splash during the shower is revealing the branding of the product through hydrophobic surfaces that prevents the concrete to change color on contact with water. The branding is invisible when dry, it is unobtrusive and private when not in use.
What is unique about this project is that the water reveal the branding itself, and it being an after shower product, the branding is only revealed when you are about to use it. The order of use and whats inside the bottle is also apparent only when wet (with condensation of the shower or direct water spray).