Designer: Maxime Genier
Project Type: Student Project
School: L'Institut des métiers d'ArtDesign
Location: Bordeaux, France
The legend tells than formerly, the possessed houses were marked with a paint cross. From this story start the new concept of the demon's beer. Through a simple and clean design, the cross is encrusted in a raw and sliced way to remind the character of the beverage. The beers are sold by 4 in a cardboard pack which remind on his design the cross on the beer.