• La bière du Démon (Student Project)

    Designer: Maxime Genier
    Project Type: Student Project
    School: L'Institut des métiers d'ArtDesign
    Location: Bordeaux, France

    The legend tells than formerly, the possessed houses were marked with a paint cross. From this story start the new concept of the demon's beer. Through a simple and clean design, the cross is encrusted in a raw and sliced ​​way to remind the character of the beverage. The beers are sold by 4 in a cardboard pack which remind on his design the cross on the beer.

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