Design Agency: The Plant London
Design Director: Chris Clayton
Creative Director: Matt Utber
Project Type: Produced, Commercial Work
Client: London Fields Brewery
Location: London, UK
Packaging Contents: Beer, drinks
Packaging Materials: Glass
Established in 2011, the London Fields Brewery was a pioneer in the city's now burgeoning craft beer scene. Located in one of London's most creative and energetic bouroughs, the brewery needed to reflect its locale, but also its ambition to be a bigger part of the UK and world beer market.
The strong, central, fluid mark for the brand, suggests a quality beer, consistent and well-crafted. It has imapct and presence in the fridge. The background patterns illustrate the energy and contemporary boho culture of London Fields. The elements work together to tell the new story of the brewery. Seasonal beers will use illustrations from local artists and create a platform for some cultural engagement.
We hope London Fields Brewery will become an iconic beer brand stocked in pubs and fridges across the UK and the world, fulfilling its potential and ambition.
An Iconic craft beer, designed, brewed and created in hackney London