• Look Mate London

    Design Agency: Yelo
    Visual Artist: Daniel Triendl, Gabriela Dell Welle
    Industrial Designer: Nick Rawcliffe
    Designer: David Harutyunyan
    Photographer: Daniel GHazaryan
    Project Manager: Vahagn Hovhannisyan
    Project Type: Produced, Commercial Work
    Client: Look Mate London
    Location: London, UK
    Packaging Contents: Socks
    Packaging Materials: Recycled Paper

    Every time Look Mate tells a different story.

    Look Mate makes creative socks for people who want to start a day with fun, playful and high-quality socks. Every pair of Look mate socks begins with a collaboration with an inspiring designer and a design which combines fun with functionality. Look Mate's goal was to make an exquisite sock with an urban runner in mind--a day-to-night sock that would be just as perfect paired with a nice suit during the day as it would be worn for an evening sprint. The London-based company believes that socks should be one of the life's small pleasures.

    What's Unique?
    As each collaboration is with the different designer the goal was to create simple, minimalist packaging and customise it with elements like stickers and product story books which tells the inspiration behind each product.

    Each month a new design is released and delivered to subscribers which make Look Mate London community unique.

    Sock Design Credits:
    Daniel Triendl - Jungle Fever
    Gabriela Dell Welle - Geometric
    David Harutyunyan - Candy & Can
    Nick Rawcliffe - 6k Runners Edition

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