• Marcella's Authentic Mexican Tortilla Chips

    Design Agency: Design Happy
    Designers: Will Jones, Richard Bray, Jon Plumb
    Project Type: Produced, Commercial Work
    Client: Marcela Flores
    Location: United Kingdom
    Packaging Contents: Tortilla Chips
    Packaging Materials: Foil Bag

    The Brief
    Marcela was keen to inject a little Mexican spirit into her tortilla chips brand. The key was to ensure our designs clearly communicated the authenticity of her product so she could attract real foodies.

    Our Approach
    The streets of Mexico are ablaze with striking graffiti that draws inspiration from native imagery, pop culture and futuristic designs. We took some of these influences and crafted a design centered on the indigenous Mexican peyote flower. Lively colours, mixed with geometric flowers, sunbursts and modern curlicue fonts created an enticing brand, rich with Mexican flavour.

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