• Marmelo Cydonia Liquor

    Design Agency: The New Agency
    Project Type: Produced, Commercial Work
    Client: Marmelo
    Location: México
    Packaging Contents: Cydonia Liquor
    Packaging Materials: Glass / Serigraphy

    Goodbye to you uncle's liquor at the Christmas dinner. Not only did we create a new brand, but for this project we completely changed the perception and personality of quince liquor. As inspiration, we started from a party attitude, naming our product Marmelo (means quince in Portuguese), and placing it as Cydonia Liquor (named after the fruit species). We created a brand, identity, website and packaging directed to a young market, opened for new things.

    What's Unique?
    The packaging excels at complementing the liquor's personality in an unexpected way. Quince liquor has always been thought for a different consumer and consumption time, but Marmelo changed that. The bottle's bright colors and hand drawn graphic elements bring the liquor to life.

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