Design Agency: MILK Branding Professionals
Project Type: Produced, Commercial Work
Client: Nopera Wines
Location: Athens, Greece
Packaging Contents: Wine
Packaging Materials: Glass Bottles
MILK Branding Professionals, a top-of-the range branding agency located in Athens, Greece designed from scratch a new brand for a sweet Samian wine.
Both labels design and bottles selection create a blend of tradition with modernity and minimalism with vintage elements and reflect the heritage, the premiumness and the finesse of the winery and its products.
The Greek island of Samos has been famous since antiquity for its top quality sweet Muscat wine. Samian wine used to be one of the most prominent Greek products being exported all over the world but in recent decades it had lost part of its glory. The Nopera wine makers were determined to reverse that trend. MILK Branding Professionals developed a brand and an identity that would honour their efforts. Digging deep into the history of Mytilinaios family to find out that their predecessors, named Nopera, were merchants of Samian wine in Malta. In the middle of the 19th century the Nopera family left Malta and moved to Samos to produce a high quality, sweet Samian wine of the white muscat variety, so fine that they were able to export to famous customers, such as the Frech company Noilly Pratt of Marseilles, a company still renowned for its exceptional vermouth.
No wonder the branding agency decided to give the new brand the Nopera name and design a crest for the logo. At the same time designed the "Muscat at its finest" to be the ideal tagline for a brand that envisions to offer the international wine lover with some of the best muscat propositions available.
Today Nopera precious limited production wines are already available in some of the most prestigious restaurants and wine bars around the globe. Cheers!
A well-balanced visual identity that successfully manages to combine modern, fresh and minimal elements with tradition.
The labels MILK Branding Professional designed and the bottles that were chose by the agency create a premium brand with finesse, elegance and confidence one can easily trust. Further than that, the exceptional, fresh but aged white Muscat has a beautiful golden color that is very elegantly revealed from the design of the N letter label die-cut. All the above make the specific packaging work, unique and ideal for its selling purpose.