Design Agency: Pulsum Brands
Project Type: Produced, Commercial Work
Client: Odisea Brewing Company
Location: Guayaquil, Ecuador
Packaging Contents: Beer
Packaging Materials: Paper, Foil
Odisea (Odyssey) is a craft beer made in Ecuador. This project was the opportunity to use the labels to tell stories, so, we designed a character of an old captain (El Capitán) who traveled the world and faced epic sea monsters in his adventures; that inspired each kind of beer; Vikinga (Viking) Berserker Pale Ale; Sirena (Mermaid) Golden Ale; and the Kraken Indian Pale Ale.
This concept can be applied to any kind of beer the company wants to release in the future, now we are working in 3 more labels, and thinking them as a whole universe, and not as individual products.