• Pril One-Drop Bottle


    Design Agency: TBWA\RAAD Dubai
    Project Type: Produced, Commercial Work
    Client: Pril
    Location: Dubai, United Arab Emirates
    Packaging Contents: Dishwashing Liquid
    Packaging Materials: Plastic

    Pril dishwashing liquid has spent years communicating their everlasting promise: "One drop of Pril is powerful enough to wash a set of dishes". Today, other competitor brands have started to say the same, so we have taken the promise to a level our consumers can actually feel with their own hands.

    Introducing the first ever Pril One-drop bottle. An exact replica of the Pril bottle reduced to the size of a fingernail.

    The One drop bottle is currently being sampled in supermarkets.












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