Design Agency: TBWA\RAAD Dubai
Project Type: Produced, Commercial Work
Location: Dubai, United Arab Emirates
Packaging Contents: Dishwashing Liquid
Packaging Materials: Plastic
Pril dishwashing liquid has spent years communicating their everlasting promise: "One drop of Pril is powerful enough to wash a set of dishes". Today, other competitor brands have started to say the same, so we have taken the promise to a level our consumers can actually feel with their own hands.
Introducing the first ever Pril One-drop bottle. An exact replica of the Pril bottle reduced to the size of a fingernail.
The One drop bottle is currently being sampled in supermarkets.