Design Agency: Triocom
Art Director: Matheus Corseuil
Graphic Designers: Lucas Matheus, Estevan Baldissera
Project Type: Produced, Commercial Work
Location: Chapecó/SC, Brazil
Packaging Contents: Office Supply
Packaging Materials: Paper
The office supply industry RAFA® existed for over 20 years. When sought our design studio to work a new brand positioning and packaging realized that there was a project that would be very pleasurable to develop and have a great result . In the research we could identify how this type of product has low competition and visual appeal to all competitors . For activation of the materials define own icons and a revival in all s packaging.
In Brazil no company in this sector uses packaging with high color saturation , either use icons to differentiate products . We created a package with high emotional and visual appeal.