Design Agency: Branding.ge LLC
Creative Director, Copywriter: Levan Koberidze
Designer: Mariam Chichinadze
Brand Manager: Tamar Gordeladze
Visual Identitym Project supervisor: Ketevan Chubinidze
Project Type: Produced, Commercial Work
Client: Dugldze Wine Comapny
Location: Tbilisi, Georgia
Packaging Contents: Wine
Packaging Materials: Glass bottle
“RANINA” – Georgian character expressed by song
Wine “RANINA” is one of the interesting projects of Georgian brand consulting company “branding.ge”. Brand was created for Georgian wine producing company “Dugladze Wines & Spirits”. “branding.ge” has worked out positioning, name, slogan, packaging concept and design.
Georgian word “RANINA” has its origins in Georgian folk songs, it is the refrain word which is often met in Georgian songs, it is associated with good mood, joy, feast and overall with Georgian character. This idea became the inspiration to deliver brand’s main concept, that Georgian wine and songs are integral parts of one another.
Rich Georgian culture, miniatures, relief and ornaments became the inspiration for brand’s visual identity in which emotional, folk mood characters are reflected. Main characters of plot are Georgian types, expressed through minimalistic, author’s stylistics.
Label is one entire pattern in which characters and other elements of design share interesting stories. Georgian character is delivered through interesting illustrations which emphasize harmonic fusion of Georgian wine and song.