Design Agency: Wallace Church & Co.
Executive Creative Director: Stan Church
Designer: Kevin Sams
Project Type: Produced, Commercial Work
Client: American Licorice Co.
Location: La Porte, IN, USA
Packaging Contents: Licorice
Packaging Materials: Cellophane
As a staple for movie theatre experiences and candy-lovers for nearly 100 years, we were honored to give RedVines a fresh new twist with a hint of nostalgia. Our final design solution is a twilight field of blue with intricate line work, including vines, leaves and stars. These border treatments create a framework for communications while acting as a springboard for the logotype.
"Live on the sweet side," is the meme of the brand and the "smiley face" graphic is the mnemonic. It lives right on the face panel.