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RedVines



Design Agency: Wallace Church & Co.
Executive Creative Director: Stan Church
Designer: Kevin Sams
Project Type: Produced, Commercial Work
Client: American Licorice Co.
Location: La Porte, IN, USA
Packaging Contents: Licorice
Packaging Materials: Cellophane

As a staple for movie theatre experiences and candy-lovers for nearly 100 years, we were honored to give RedVines a fresh new twist with a hint of nostalgia. Our final design solution is a twilight field of blue with intricate line work, including vines, leaves and stars. These border treatments create a framework for communications while acting as a springboard for the logotype.




What's Unique?
"Live on the sweet side," is the meme of the brand and the "smiley face" graphic is the mnemonic. It lives right on the face panel.






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