• Scandal By Stelios Parliaros Rebranding

    Design Agency: 2YOLK
    Founding Managing Partner: Emmanouela Bitsaxaki
    Founding Creative Partner: George Karayiannis
    Graphic Designer: John Seitanidis, Konstantina Leoussi
    Studio Manager: Alexandra Papaloudi
    Photographer: Stelios Tzetzias
    Food Styling: Michael Athanasiou
    Copywriter: Despina Sakellaridi
    Account Manager Olympia Aivazi
    Project Type: Produced, Commercial Work
    Client: Unilever Hellas
    Location: Greece
    Packaging Contents: Ice Cream
    Packaging Materials: Paper

    The SCANDAL by Stelios Parliaros ice cream family has been a successful Greek brand for years, since it is the only packaged ice-cream featuring the signature of an accomplished Greek pâtissier. This alone makes the brand synonymous to high quality, sophistication and indulgence, qualities that UNILEVER HELLAS believed the rebranding and new packaging had to bring back to light… or, to be exact, dim-light.

    2yolk believed that the the exuberant gourmet character and mastery of the brand should be accentuated, and decided to return the new SCANDAL by Stelios Parliaros to the place of their creation, the atelier of their creator. The place where the craftsmanship and fine ingredients that make the Scandal flavour so distinct are highlighted.

    The lens focuses on the fine desserts that constitute the inspiration for the creation of the ice creams and behind it, one has the impression, hides the persistent gaze of the perfectionist pâtissier. The atmosphere has something of the holy solitude of every creator the moments he confronts inspiration. Through the image of a patisserie kitchen bench, the actual creation process and the fine raw materials used in making the ice cream came to the forefront.

    The new SCANDAL by Stelios Parliaros packaging invites you to be the first one have a taste of a scandal just before it’s revealed. …Mission (and rebranding) accomplished!

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