Design Agency: 2YOLK
Founding Managing Partner: Emmanouela Bitsaxaki
Founding Creative Partner: George Karayiannis
Graphic Designer: John Seitanidis, Konstantina Leoussi
Studio Manager: Alexandra Papaloudi
Photographer: Stelios Tzetzias
Food Styling: Michael Athanasiou
Copywriter: Despina Sakellaridi
Account Manager Olympia Aivazi
Project Type: Produced, Commercial Work
Client: Unilever Hellas
Packaging Contents: Ice Cream
Packaging Materials: Paper
The SCANDAL by Stelios Parliaros ice cream family has been a successful Greek brand for years, since it is the only packaged ice-cream featuring the signature of an accomplished Greek pâtissier. This alone makes the brand synonymous to high quality, sophistication and indulgence, qualities that UNILEVER HELLAS believed the rebranding and new packaging had to bring back to light… or, to be exact, dim-light.
2yolk believed that the the exuberant gourmet character and mastery of the brand should be accentuated, and decided to return the new SCANDAL by Stelios Parliaros to the place of their creation, the atelier of their creator. The place where the craftsmanship and fine ingredients that make the Scandal flavour so distinct are highlighted.
The lens focuses on the fine desserts that constitute the inspiration for the creation of the ice creams and behind it, one has the impression, hides the persistent gaze of the perfectionist pâtissier. The atmosphere has something of the holy solitude of every creator the moments he confronts inspiration. Through the image of a patisserie kitchen bench, the actual creation process and the fine raw materials used in making the ice cream came to the forefront.
The new SCANDAL by Stelios Parliaros packaging invites you to be the first one have a taste of a scandal just before it’s revealed. …Mission (and rebranding) accomplished!