Design Agency: The Creative Method
Project Type: Self Promotion
Location: Sydney, Australia
Packaging Contents: Wine
The 'stand out' collaborative project between our team and 'Label & Litho NZ' on experimental label series.
Label & Litho and the Creative Method have worked on many projects for clients over the past decade. Our collective goal has always been to create labels and packaging that succeeded through design thinking, engaging provocative visuals and utilising innovative, quality print capabilities.
In this ‘standout personality’ project we embraced an array of production techniques including variable data printing that allowed us to personalise several hundred labels, each one different from the next. Each with its own standout personality. Simple black and white photography of staff and clients paired with simple ever changing graphic disguises and select print embellishments.
Variable data printing that allowed to personalise several hundred labels, each one different from the next.