Design Agency: Makers & Allies
Project Type: Produced, Commercial Work
Client: Niven Family Wine Estates
Location: San Luis Obispo, CA, USA
Packaging Contents: Wine
Packaging Materials: Bottle, label, cork, capsule
At the heart of the True Myth experience is Mother Nature—she influences all that goes into crafting a great wine: climate, soil, and vines. When conceptualizing ideas for the new package for True Myth’s Chardonnay and Cabernet Sauvignon, Makers & Allies paid careful attention to this fact and came up with a new vision for how to take the existing, disjointed packaging to the next level. Using the existing butterflies as inspiration, we created an entirely new package which incorporates a hand-drawn rendition of Mother Nature herself, commanding the elements and surrounded by beautiful swirling butterflies. From the shelf, you can’t help but notice this mysterious lady peering out at you, and when you get her up close, tiny foil elements and shine on the wings of the butterflies wrap you up in her magic. Taste and believe.