Design Agency: designojo
Project Type: Produced, Commercial Work
Location: New York City, USA
Packaging Contents: Dietary Supplements, Vitamins
Packaging Materials: Plastic Jars, Paperboard Cartons
Catalo, a Hong Kong based dietary supplement manufactured was beginning its global expansion into the U.S. with the opening of a manufacturing facility in Southern California. designojo was tasked with repositioning the brand, specifically for the North American market.
The re-brand assignment included the development of a brand positioning, a new identity, packaging for the initial product launch (5 sku’s) and a consumer focused website.