Design Agency: The Collaborators
Illustrator: Olaf Hajek
Project Type: Produced, Commercial Work
Location: Bath, United Kingdom
Packaging Contents: Yerba Mate
Rosie and Charles, the owners of Teatonics, were winners of The Seed Fund in 2015. Our task was to re-position and re-design their young brand for a successful retail and wholesale future.
The inspiration for the product came directly from the couple’s trip to South America, where they spent time travelling. It was here they discovered yerba mate – a regional super food, consumed every day by millions of people.
Their ambitions were to shake up the world of hot drinks, and so everything about the new brand had to offer something a little different, including the name: Yuyo, meaning herb or wild plant in Latin American Spanish.
As these blends are not everyday tea or coffee, the new positioning was perfectly summed up in the brand strapline “Escape the Ordinary.”
Inspired by the wonderfully vibrant South American street art, and the continent’s rich botanical heritage, we commissioned the renowned artist Olaf Hajek, to create individual paintings to evoke the mood, sensation and flavour of drinking a Yuyo mate.