Designer: Yejoo kwon
Project Type: Student Project
School: Academy of Art University
Course: Package Design 1
Tutor: Kathrin Blatter
Location: San Francisco, USA
Packaging Contents: Tea
To create new package design for the Tazo company that is easily recognizable in the market. To give a new look to an existing brand, so it looks more pleasing to the audience.
In order to create an outstanding new look for the brand, I chose the idea of “Tea Time” from Alice in Wonderland. I chose characters for each flavor of tea and drew iconic illustrations for each character. The new packaging employs a warm and neutral color palette that matches the feeling of Alice in Wonderland.