Design Agency: Designhorse
Project Type: Produced, Commercial Work
Client: Arctic Beverage Group
Location: Oslo, Norway
Packaging Contents: Red wine
Packaging Materials: Paper, glass
Due to poor sales listings, Designhorse was assigned to redesign the italian wine "Barbera Marrone Sofia".
To make it more attractive to Norwegian customers, we choose to increase the size of both the label and the typography to make it more visible in the shelf.
The elegant and modern, yet bold result focus on typical Scandinavian values like rationality and simplicity. High quality, no noise.
The redesign resulted in 39% increase in sale.
Minimalism works! Clients often think "the more design, the better". This project proves that beautiful typography and print effects can be as commercial as typical commercial design.