Benefit Hoola

Design Agency: Dashdot
Creative Director (Benefit): Hannah Malott
Art Director (Benefit): Megan Fletcher
Artwork (Benefit): Emily Williams
Project Type: Produced, Commercial Work
Client: Benefit Cosmetics
Location: Long Beach CA USA
Packaging Contents: Cosmetics, Liquid Bronzer

Benefit enjoys a cult following for their best selling Hoola powder, which has inspired a family of products that build on a well deserved reputation.

Dashdot collaborated once again with Benefit to design custom packaging for each new expression. The goal was to create endearing, sculptural designs that live up to the powder’s heritage.

The result is a lighthearted take on classic tiki vibes and sun drenched beach days. The grass skirt cap on Zero Tan Lines floats above the ground on a pedestal, a clever result of integrating the bronze handled sponge applicator into the design. The generously proportioned applicator blends the bronzer seamlessly into your skin while keeping your hands clean and comfortable. The elevated stance of the bottle gives it a spirited personality and a hint of animation.