• Caribou Coffee Perennial Blend 2016

    Design Agency: Cue
    Creative Director: Alan Colvin
    Designer: Nick Brue, Matt Erickson
    Project Type: Produced, Commercial Work
    Client: Caribou Coffee
    Location: Minneapolis, Minnesota, USA
    Packaging Contents: Coffee
    Packaging Materials: Foil Bag

    Once a year, Caribou offers a limited-time-only seasonal spring coffee.

    Perennial Spring Blend 2016 is a light roast, a combination of some of the best single origin Ethiopia and Papua New Guinea beans available. Perennial celebrates spring – appropriately – with a coffee that has floral and herbal qualities and a wonderful cream-like body. The design for the package brings the new season to life with a fresh interpretation of spring, a perfect compliment to a lovely spring brew.

    What's Unique?
    The packaging worked to be disruptive and eye-catching in a retail situation due to the bright and different color palette for the brand.

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