Design Agency: Cue
Creative Director: Alan Colvin
Designer: Nick Brue, Matt Erickson
Project Type: Produced, Commercial Work
Client: Caribou Coffee
Location: Minneapolis, Minnesota, USA
Packaging Contents: Coffee
Packaging Materials: Foil Bag
Once a year, Caribou offers a limited-time-only seasonal spring coffee.
Perennial Spring Blend 2016 is a light roast, a combination of some of the best single origin Ethiopia and Papua New Guinea beans available. Perennial celebrates spring – appropriately – with a coffee that has floral and herbal qualities and a wonderful cream-like body. The design for the package brings the new season to life with a fresh interpretation of spring, a perfect compliment to a lovely spring brew.
The packaging worked to be disruptive and eye-catching in a retail situation due to the bright and different color palette for the brand.