• Cheque Gum

    Design Agency: Design Happy
    Designers: Will Jones, Rich Bray, Jon Plumb
    Project Type: Produced, Commercial Work
    Client: Master Gum & Candies
    Location: Lebanon
    Packaging Contents: Chewing Gum
    Packaging Materials: Card

    With plans to introduce new flavours, Cheque Gum seized the opportunity to overhaul their image.

    Focusing on the MENA market, Cheque wanted to be the gum of choice for a younger, hipper audience and create shelf impact in a very busy and colourful category.

    We refreshed the brand from top to bottom with a more youthful and iconic approach. The logo was angled and bursts out of the confines of the box making use of the format and massively increasing shelf standout in a busy market.

    Bold colourways add energy and zest into the overall designs really pop as a range.

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