• Cleaver's

    Design Agency: Jam&Co Design Pty Ltd
    Project Type: Produced, Commercial Work
    Client: Cleaver's
    Location: Australia
    Packaging Contents: Meat

    Arcadian Natural Meat Company approached Jam&Co to update the Cleaver’s brand after realising that an opportunity existed to capitalise on simpler labelling for consumers. Consumers felt confused about the differences between Organic & Free Range beef products which only deterred them from purchasing meat that wasn’t labelled clearly.

    Given this insight Jam&Co created a labelling system that has an honest kind of simplicity reflecting the traditional heritage of butchers signs. The new designs give clarity between Organic & Free Range products to help consumers make more informed choices about clean and humanely produced meat.

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