• Delightfully Different - Turkish Airlines (Student Project)

    Designer: Lee Free
    Project Type: Student Project
    School: Stellenbosch Academy of Design and Photography
    Course: BA Visual Communication
    Location: Cape Town, South Africa
    Packaging Contents: Inflight Meal
    Packaging Materials: Plastic, Cardboard, Die-cut

    An interactive ‘book like’ packaging design for an in-flight meal, which invites passengers to engage with the information presented about Turkish culture. The vibrant colours amplify the richness of Turkish culture and cuisine. The outside of the packaging is designed to reinforce Turkish Airlines’ brand identity by incorporating the brand colours, vermilion and cobalt, designed with motifs found in traditional Turkish tiles. By incorporating these culture inspired design elements and the interactive shape of the packaging a memorable cultural experience is created for the passenger in-flight

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